![]() Marina’s team switched to a top-loading bottle design before doing an internal beta test in 2017 with 4,000 PepsiCo employees in the U.S. At the time, you would pop the pod into the bottle, but this caused leaks and the bottle design had too many parts, making it difficult to clean. ![]() After building a new manufacturing line from scratch because previous machines weren’t equipped to make containers the size of the pods, the team launched a pilot program in Brazil in 2014. The focus was on prototyping, and the team went through hundreds of attempts at the water bottle–what they call the “vessel”–and the pods, all with the input of a group of international consumers who would give feedback on every round. ![]() But instead of relying on the typical modes of development within a multinational corporation, which involve extension market research, focus groups, and a single product that’s honed to perfection before it’s launched internationally with a large marketing effort, PepsiCo decided to try something different.Īfter the initial idea, Marina formed an internal startup with a small team that worked out of a coworking space outside of the PepsiCo office. Vice president of global business innovation Hernan Marina first conceived of Drinkfinity in 2009, when the company was looking for a way to answer changing customer priorities around sustainability, health and wellness, customization, and choice. Whether or not PepsiCo succeeds in drawing customers, Drinkfinity offers an inside look at how a major beverage company rethinks its design and production systems to meet shifting consumer tastes. The pods also use 65% less plastic than these 20-ounce bottles. #WATER BOTTLE WITH FLAVOR PODS FULL#That resulted in the full life cycle of a single pod producing 40% fewer carbon emissions than the typical 20-ounce drink housed in a plastic bottle you’d buy at the supermarket. To create Drinkfinity, PepsiCo had to rethink the supply chain, manufacturing, shipping, and even recycling. The system’s sustainability is one of the driving forces behind the design. With the variety of flavors and emphasis on trendy superfoods, Drinkfinity is primed to tap into the billion-dollar health and wellness market, and could potentially appeal to soda drinkers trying to kick the habit. The pods, which contain two ounces of liquid, range from 30 to 80 calories each. ![]() The company says all the ingredients are natural and there are no artificial sweeteners. And you don’t have to use the pods constantly you can also just use the bottle for, well, water.Įach pod features combinations of wet ingredients, mostly different fruit juices, and dry ingredients, like pieces of ginger, vitamins, lemongrass extracts, and even oats. The bottle itself has a magnetic spot on its side to hold down the cap so it doesn’t hit you in the face as you guzzle. ![]() This ruptures the dry storage area in the pod and releases the concentrated liquid, which pours into the container. The Drinkfinity team’s ultimate aspiration is that consumers go online, choose all the ingredients they want, and have personalized pods shipped to their door–a vision that reacts to several consumer trends, including on-demand services and healthy living.įor now, the brand, which launches today, is debuting 12 different types of pods, which have names like Mango Chia Flow and Pineapple Coconut Water Renew. To make yourself a White Peach Chill or a Mandarin Orange Charge, you fill up your Drinkfinity water bottle, unpeel a pod’s label, remove your bottle’s cap, and push the cap of the lid through a pointed plastic structure. The name is meant to indicate that there are infinite combinations of drinks you could make with the bottle and the flavor pods. That’s where Drinkfinity comes in, as another healthy option in the company’s portfolio. As a result, PepsiCo and its competitors have turned their attention to bottle water and other types of drinks–though the company’s executives prefer to frame the shift in their priorities as giving customers more choices rather than combating the decline of soda. Over the past 20 years, sales of non-diet soda have fallen by more than 25%. The new product line, called Drinkfinity, is a clear reaction to consumers drinking less soda. ![]()
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